SECTION 3: Assignment on multinational companies

Assignment on multinational companies 

21. The tutor points out to Lara that in different markets, a brand of chocolate

A. has different proportions of the ingredients.

B. uses different methods of advertising.

C. is sold at different prices.

22. Which aim of global marketing has Lara explained very clearly?

A. making profit

B. maximising sales

C. expanding production

23. The tutor gives the example of the supermarket chain to show how companies

A. can use new advertising methods to bring new business.

B. may fail to take local values into consideration.

C. need time to build up their reputation.